David Bowers, Vice President
Over 30 years of extensive healthcare experience, with 15
years at CNB Research as one of the principals. Dave has a much more
varied background than typical personnel do in marketing research companies.
His lengthy experiences include Novartis, Schering-Plough, Johnson & Johnson,
and Datascope with positions in pharmaceutical sales, marketing research,
product management, business development, marketing research management,
and marketing management.
From 1972 to 1982, Dave worked for Novartis (formerly Sandoz) as a sales representative, selling pain, psychotherapeutics, appetite suppressants and cold/flu products. He was also a Market Research analyst and had sole responsibility for an early Alzheimer’s drug. Before leaving Novartis, he held the position of Product Manager, responsible for all pain, headache, and arthritis drugs.
For the next two years, he was at Schering Plough as Marketing Research Manager, responsible for managing the market research department, all secondary and primary research, for all Rx products.
From 1984 to 1992 Dave was Director of Marketing Research at Ethicon (Johnson & Johnson’s surgical division), responsible for managing the market research department, strategic planning (reporting directly to the President) and business development. In 1992, Dave joined Datascope as the Director of Global Marketing, responsible for product management, strategic planning, and marketing research for major CV device, which contributed to 50% of corporation sales. Dave has been a principal with CNB since 1993, responsible for much of the qualitative research.
The CNB Research Project Team
Cliff Beeson, President
Founder of CNB Research with more than 25 years of research experience. Prior
to starting CNB in 1993, Cliff was with Wyeth, Astra Zeneca, and F. Scott Kimmich & Company.
Before starting CNB, Cliff helped launch and establish two other marketing
research firms. MORE...
Steve Petitt, Vice President,
Marketing Research & Analytics
Steve has 20+ years in both the vendor and client sides of business.
His diverse professional experience on the client side spans across various
leading organizations and industries including Johnson & Johnson,
Schering-Plough, Siemens Medical, RCA, Doubleday, among others. Throughout
his career, Steve has applied his creative, analytical, and marketing
skills in several highly responsible and visible roles in marketing research,
new product development, brand management, forecasting, and customer
satisfaction. MORE...
David Bowers, Vice President
Dave brings a wealth of experience to CNB with over 30 years
of extensive healthcare experience. Dave’s background includes pharmaceutical
sales, marketing research, product management, business development,
marketing research management, and marketing management. Before joining
CNB in 1993, Dave was with Novartis, Schering-Plough, Johnson & Johnson,
and Datascope. MORE...