Depending on the specific parameters, CNB can employ any number of innovative tools and approaches to reach and exceed a client's project needs. Below is just a sampling of tools and approached CNB Research utilizes.
Data Collection Methods
Focus Groups
Internet
Mini-Groups (Triads/Dyads)
In-Person In-Depth Interviews (IDIs)
Telephone Focus Groups
Telephone IDIs
Structured Telephone Interviews
Analytical Tools
Clustering Methods
Conjoint/Choice Analysis
Content/Text Analysis
Discriminant Analysis/Logistic Regression
Factor Analysis
Forced-Trade-Off Analysis (e.g., Paired Comparison, Constant-Sum)
Key Driver Analysis (Derived & Stated)
Perceptual Mapping
Product Forecasting, Market Planning & Scenario Analyses
Strategic Quadrant Matrices (Performance vs. Importance)
Proprietary Products
Collaborative Motivating Power Process
Communications Compass
Market Perceived Quality Analysis
Breadth and depth of practical experience and expertise assure your objectives are addressed via the correct combination of analytical approaches combined with strategic insight. This chart demonstrates the many business opportunities and issues that clients have asked CNB to tackle, and the methods we have used to approach them. The “dots” in the chart represent the different methods we use to discover the most effective and insightful solutions.
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This chart illustrates several key market research activities to be considered throughout the product’s life cycle. CNB is a complete market research company that has successfully completed 100’s of projects that address these important brand activities for our clients.
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