The methodologies developed, and employed, by CNB for both qualitative and quantitative research are as expansive, and diverse, as the medical and pharmaceutical marketplace. This insures we have all the tools necessary to pinpoint your companyıs most lucrative opportunities.

We work with you to define which disciplines will be most effective in uncovering insights pertaining to specific product acceptance, and combine the qualitative and quantitative findings, to optimize your market goals.

Qualitative Research:

• In-depth in-person interviews
• In-depth telephone interviews
• In-person focus groups
• Dyad and triad in-depth interviews
• Telephone focus groups
• Video teleconferenced focus groups
• Competitive intelligence: Generic drugs and new product tracking
• Interviews with non-traditional customers
• Medical convention research--regional & national conventions
• Quantitative techniques used to enhance qualitative results

Quantitative Research:

• Structured telephone interviews
• In-depth telephone interviews
• Mail surveys
• Internet studies
• Convention research