CNB is expert at both Tactical and Strategic research, and is able to handle an extensive array of projects.

Our Areas of Expertise:

Strategic

• Positioning studies for new, and marketed, products
• Market Trends
• Evaluation of a new product concept
• Company/Product Acquisitions
• New Technologies
• New Markets - products, customers, distribution channels, opinion leaders
• Customer Satisfaction - external and internal customers
• Managed Care Trends

Tactical

• Product/Promotional message testing
• Ad and detail aid testing
• Pre and Post-launch studies ­ ATUs, Rep/Doc studies, Tracking studies
• Evaluation of New Product launch materials--ads, detail aids, mail pieces, etc.
• (This includes materials at concept stage to finished phase)
• Package testing
• Pricing and R.O.I. studies
• Evaluation of new products, pharmaceuticals and devices
• Sales force evaluations
• Disease Management Studies

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