In today's ultra-competitive, ever-changing marketplace, the success of pharmaceutical and medical devices depends on the depth, timeliness, and quality of market research. CNB Research can give you the edge in these fields. CNB has all the tools, and experience necessary, to provide your company with the most comprehensive insight and market analysis, to help you exceed your target goals and stand out from the competition.

CNB Principals
CNB principals are well experienced in the pharmaceutical and medical device
industries. They have worked as employees for such global leaders as Johnson &
Johnson, AstraZeneca, Novartis, Schering-Plough, and Wyeth in not only
marketing research positions but also in pharmaceutical sales, product
management, business development, strategic planning, and marketing
management. In addition, the principals have worked in the service industry for
over ten years providing marketing research expertise to many pharmaceutical
and medical device manufacturers.

We never change our principals
Unlike many firms, CNB partners provide one-to-one service throughout your project, so that you are always in contact with our top people. This is how we remain an adept, responsive organization that is able to complete projects on time, and on budget - even in a matter of days when required. And since CNB operates with a low overhead, you're guaranteed an outstanding return on your investment.

Backed by years of experience
CNB brings to your company over 110 years of Market Research, Pharmaceutical Sales, Pharmaceutical management, Consumer research expertise, and Product Marketing experience.

 

Additional Core Competencies include:

  • Healthcare manufacturer and service organization experience
  • Pharmaceutical, medical device, delivery system and capital equipment markets
  • Research in the areas of long-term care, HMOs, PPOs, PBMs and hybrid hospital
  • consortiums
  • Consumer, caregiver and DTC research

In-Product and Customer-Oriented Marketing Research/Marketing

  • Product Marketing Research
  • Pre-marketing - market assessment, product concept testing, etc.
  • Pre-launch - positioning studies, message strategy testing, ad concept testing,
  • detail aid concept testing, packaging testing, etc.
  • Pre/Post-launch - ATU, REP/DOC studies, tracking programs, etc.
  • Needs analysis research, customer satisfaction research to determine what drives purchase
  • decisions, by customer type, for each market (such as managed care management,
  • hospital administration, physicians, nurses, pharmacists and patients).
  • Research of managed care organizations - we maintain our own list of key medical and
  • pharmacy directors.
  • Research of non-traditional medical professionals, e.g., materials management, hospital
  • administrators, mid-level prescribers, and insurance company executives.
  • Direct-to-consumer research - qualitative consumer ad testing program evaluation, new
  • product testing.
  • CNB Virtual PatientTM and CNB Virtual Sample ClosetTM internet systems

Therapeutic/Device Experience

  • Analgesics
  • Antiangina Agents
  • Antiarrhythmics
  • Anti-Asthmatics
  • Anticoagulants
  • Antihemophilic Factors
  • Antihistamines
  • Antiemetics
  • Anti-Infectives
  • Antihypertensive Agents
  • Antineoplastic Agents
  • Anti-Obesity Agents
  • Antithrombolytics
  • Anti-ulcerants
  • Catheters
  • CNS Agents
  • Contraceptives
  • Cough-Cold Preparations
  • Dermatologicals
  • Electrocautery Instruments
  • Injection Devices
  • Interferon products

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