Tools and Approaches

Depending on the specific parameters, CNB can employ any number of innovative tools and approaches to reach and exceed a client’s project needs. Below is just a sampling of tools and approached CNB Research utilizes.

Data Collection Methods

  • Focus Groups
  • Internet
  • Mini-Groups (Triads/Dyads)
  • In-Person  In-Depth Interviews (IDIs)
  • Telephone Focus Groups
  • Telephone IDIs
  • Structured Telephone Interviews
Analytical Tools

  • Clustering Methods
  • Conjoint/Choice Analysis
  • Content/Text Analysis
  • Discriminant Analysis/Logistic Regression
  • Factor Analysis
  • Forced-Trade-Off Analysis (e.g., Paired Comparison, Constant-Sum)
  • Key Driver Analysis (Derived & Stated)
  • Perceptual Mapping
  • Product Forecasting, Market Planning & Scenario Analyses
  • Strategic Quadrant Matrices (Performance vs. Importance)
Proprietary Products

  • Communications Compass
  • Market Perceived Quality Analysis