Is your brand communicating a relevant “Story” for your customers? Do you wonder if you really have the most compelling image and messages for your brand? This Case Study highlights how a company leveraged the Voice of Their Customers via the trademarked Communications Compass marketing research approach to effectively “allow” their customers to craft the Ideal “Story” for their brand.

Result: A more unique and motivating Brand Positioning and Messaging strategy that made customers want to use and recommend their brand over others.  Through a combination of qualitative approaches plus a creative use of multivariate statistical methods and narrative analytics, the “Stories” are assessed to uncover the most compelling communications strategy, images, and message elements for your brand.


Request the complete download.  Please fill out the form below and click on the link provided to download the PDF.

Your Name (required)

Your Email (required)



To use CAPTCHA, you need Really Simple CAPTCHA plugin installed.