Is your brand communicating a relevant “Story” for your customers? Do you wonder if you really have the most compelling image and messages for your brand? This Case Study highlights how a company leveraged the Voice of Their Customers via the trademarked Communications Compass marketing research approach to effectively “allow” their customers to craft the Ideal “Story” for their brand.
Result: A more unique and motivating Brand Positioning and Messaging strategy that made customers want to use and recommend their brand over others. Through a combination of qualitative approaches plus a creative use of multivariate statistical methods and narrative analytics, the “Stories” are assessed to uncover the most compelling communications strategy, images, and message elements for your brand.
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