“It Won’t Hurt!” — Really? A “little shot in the arm” for new business or new product development market research?! Sometimes the “trade-off” between doing your “homework” now versus later is well worth the “little pain” when making important new business acquisition or new product development decisions.

This article highlights how a valuable market research technique called Trade-Off Analysis, aka, Conjoint Analysis, can be the “little shot in the arm” that is sometimes needed when conducting formal Due Diligence for potential new business acquisition or product development opportunities.

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